Emma Backlund

Originally from Sweden, Emma has worked across several areas of marketing before moving into real estate. The industry felt like a natural fit, combining her interest in understanding different audiences with the creative challenge of presenting each property in the right way.

As CMO at Norma Franck, she leads the company’s brand, marketing strategy and creative direction. Her work spans property launches, campaigns, content, partnerships and digital communication, working closely with the sales team and creative partners to give every project a clear and considered direction.

Emma combines strategic thinking with a hands-on approach, continually developing how Norma Franck communicates and presents its properties. She speaks Swedish and English and is currently working hard to learning Spanish.